Packaging and product design for Ted Baker's first home fragrance range: Residence.
Working with Ted Baker and KMI Brands to bring something new to the competitive home fragrance market. Luxe fragranced candles and reed diffusers, housed in intricately sculpted ceramic vessels, detailed with a wax seal.
← Tokyo (Green Tea and Bamboo) and Miami (Star Apple and Passion Fruit) scented candles in hand carved ceramic vessels.
→ Bespoke illustrations and gold foil adorn each box and vessel; with construction and a colour palette that stands out from the usual within home fragrance retail spaces.
Inspired by six cities close to Ted's heart: London, Miami, Athens, New York, Tokyo and Sydney; each one tells a different story and is designed to take you on a unique journey across the world.
↑ Bespoke illustrations were commissioned to Joe Wilson; inspired by antique hand coloured engravings, each image telling the story of each city scent.
This home fragrance range has launched to great success, and is seen as an inspiring leader in a competitive market. Available in Ted Baker stores, John Lewis, Selfridges and many luxe national retailers.
← London (Wild Rose and Leather), New York (Vanilla and Cedarwood) and Sydney (Ocean Air and Sea Salt) diffusers.