Ted Baker fragrance gifting range for Christmas 2014.
Ever popular for gifts and stocking fillers, Ted Baker's fragrance license partner, KMI, needed to pull out all the stops to ensure 2014's results were bigger than ever.
On-brand colour palettes, special finishes and collectable packaging led the way.
← Women's Christmas tree decoration collection, each box shaped like a jewel.
→ The Limited Edition men's Skinwear fragrance bottle was dressed up with a matt black glass bottle and an embossed PU leather sleeve with gold stamped foil.
A highly successful packaging design, the gift became a complete sell out and post-retail demand continues to be high.
↑ T for Ted Baker: The first gem in the women's mini gift set.
← The men's Christmas tree decoration gift set with an on-brand sophisticated colour palette and Ted Baker prints.