Cohesively projecting Brindisa's warmth, authenticity and knowledgeable values for a brand that had expanded organically.
Brindisa needed to bring together their visual brand over their three packaging ranges, flagship store, restaurants, catalogue and literature for both sides of their wholesale and retail business.
← The flagship Borough Market store re-design, encouraging customer exploration.
Re-establishing Brindisa as the top Spanish importers in the UK was key, alongside showcasing the incredible products they offered to retail and wholesale customers alike.
→ The store cupboard range: A simple packaging system that enabled their artisan suppliers to pack in their own containers, allowing Brindisa to brand with a simple label. Packaging redesign led to an average 40% sales increase on various products in their own brand ranges.
Following the re-launch Brindisa were invited by Marks and Spencers to become one of the first own-brand labels to be sold within their famed food halls. John Lewis have since become stockists of their highly regarded products.
Designed as senior designer at Allies | Shop-Fitting & Interior by Solange Design, Dickinson Woodworks, Greig & Stephenson and Mark Greenfield
← The sweet range: Tarta de Santiago.